Friday 27 April 2012

Stephen Evans joins Wenger


Wenger Australia is pleased to announce 
the appointment of a new ambassador.

STEPHEN EVANS – ARTIST      www.stephenevans.com.au



Bondi-based Stephen Evans is one of Australia's iconic landscape and still-life artists. Drawing inspiration from his beloved hometown of Bondi, Stephen is renowned for his lively Bondi landscape and beachscape paintings.

Stephen's love for the outdoors and passion for all things creative shine through his works. These capture the essence of his laidback landscape, immediately engaging, stimulating and provoking the viewer with their direct, bold style. 

Passionate about painting and about Sydney and Bondi in particular, Stephen creates unique, distinctive landscapes with technical brilliance and bold use of colour, light and form.
Stephen first became a fan of Wenger in 2008 when he was captivated by the bright yellow dial on our Aerograph Chrono which he still wears today

As he now uses the Ranger 57 when he goes camping and the Evolution S54 for the handy jobs, the water bottles when biking to and from the studio every day as well as the Wenger forged knives in his kitchen. We thought it was definitely time to make him a Wenger ambassador.
 


Stephen eagerly awaits his new Seaforce Divers watch 0641.101 which is due to arrive in June as well as the new Handyman Rangergrip 90.822

Friday 20 April 2012

There are two kinds of great athletes. The first stand out by comparison, the Jordans, Gretzkys and Maradonas who dominate by being consistently better than their peers. The second are completely different. These are the athletes whose approach is so different from what has come before that they not only excel, but change their sports in the process. Ueli Steck is one of these athletes.
Steck isn’t just a fast climber. His application of speed and ultra-marathon level endurance to mountaineering is as revolutionary as Reinhold Messner’s introduction of alpine-style climbing to the Himalayas in the 1970s. Steck is, in effect, creating a new sport, shattering speed records by moving faster over snow, rock and ice than most climbers can imagine.
But what does it mean for alpinism to be focused on time? Traditionally, in the climbing world, records were fixed. When a team or soloist bagged a first ascent, that was that. The route could be climbed again, climbed faster, or in a different style, but the first ascent stayed on the books. Time-based records, like those in running, only hold till someone faster comes along.
Steck, though, continues to approach his projects with a traditional climbing mindset. His goal isn’t to beat a competitor’s time but to reinvent a route as a speed climb. Like the first free ascent of a climb that has only previously been aided, Steck’s projects are reinterpretations of existing routes. After setting a speed record on the Eiger, he turned to the Himalaya to pioneer speed ascents on 8,000 meter peaks. He returns this spring to continue that quest.
So while Steck’s projects are measured in time, what sets them apart is the vision behind them. Eventually, his time record for any given climb may be beaten. But like Roger Bannister’s sub-four-minute mile, his first speed ascents will stand as milestones even if their times are broken.Wenger Swiss Army are proud to have Ueli as one of their brand ambassadors.

Tuesday 10 April 2012

New ambassador for Wenger Kitchen Knives - Antonio Ruggerino


Wenger’s  newest ambassador

Antonio Ruggerino - Head Chef Verde Restaurant + Bar

Antonio Ruggerino, famed Head Chef of Sydney’s Calabrian restaurant, Verde was so impressed with the new range of Forged Knives from Wenger, he put his reputation behind them.


The Wenger Forged Knife range is my knife of choice.  I work daily with knives and trust this great range. Wenger Forged Knives have the perfect weight and balance and certainly hold their edge for longer. With Wenger, I know I am getting a high quality and trusted product,” said Ruggerino.

Developed by the creators of the genuine Swiss army knife, the Wenger Forged Knife collection represents excellent value for money with precision craftsmanship and Swiss heritage.       

Each Wenger Forged Knife has unique features - the shape, length and flexibility of every blade is specially designed for specific preparation techniques. With proper storage, washing, maintenance, and an occasional sharpening, Wenger knives will last a lifetime.

Some tips from Verde restaurateur, Antonio Ruggerino:

1.     A heavy knife is a good knife:
The even weight ratio of the Wenger Forged Knives is a huge plus. Teamed with the curved handle, this creates comfort and balance, which is as important for a chef (who uses a knife 10 hours a day) as it is for the amateur chef.

2.     How to hold your knife:
With your thumb and first finger, pinch the blade of your knife where it joins the handle. Wrap your other three fingers around the handle, leaving your thumb and first finger gripping the heel of the blade. This will give you stability and control when you're cutting.

3.     Slow and steady….
The most important tip I can give you is to chop slowly and carefully. Always cut away from your body.  Make sure your hands are dry and the surface you're working on is nonslip. Always curl your fingers under on the hand holding the food. Using your dominant hand, hold the knife firmly and, using a rocking motion, cut through the food. Your knife should not leave the surface you're working on. Move your hand (with fingers curled under) along as the knife cuts the food.

4.     And finally – How to avoid tears when cutting an onion:
When cutting an onion, ensure you use a very sharp knife.  It is the bluntness of a knife that bruises the cut, causing the onion to bleed and, subsequently, your tears.


Thursday 5 April 2012

Wenger Teams up with The Drapac Cycling Team

Wenger are proud to announce the sponsorship of The Drapac Cycling Team.

The association is a perfect fit with Wenger, as Drapac’s aim is to create multi dimensional people, with an emphasis on athletic, career, personal and social development and Wenger looks to the future with sleek and modern design innovations; with a strong emphasis on outdoors and outdoor activities.


 “Drapac Professional Cycling is revolutionary. The first of its kind in Australasia. The, currently, privately funded enterprise uses cycling as the medium to redefine the way not only athletes, but also how our society, measures success. 

Developed in 2004, the program aims to counteract the mono dimensional culture that defines Australian sport, a culture where athletes have a sole focus on medals or results. We instead look to create multi dimensional people, not just athletes, by placing equal emphasis on athletic, career, personal and social development.

Drapac Professional Cycling is a proud ambassador of Wenger and with their impressive dedication for results and ground breaking model, they share the same spirit and attention to detail as the brand.”

“Drapac Professional Cycling’s partnership with Wenger has helped increased their awareness and appreciation of time and timekeeping.  “Time is the determining factor in our sport and races can be won or lost in only a matter of seconds.” - Jonathan Breekveldt  - Team Manager

Drapac Cycling team is right in the middle of the Tour of Thailand and will start the Tour of Korea on the 22nd April. http://www.drapaccycling.com/